We are a leadership consultancy helping businesses create enterprise value through change. Built by former C-suite leaders, we turn workplace psychology into practical tools that improve execution when it matters most.
readiness | resilience | rapid execution
Welcome to Sway
Who We Work With
Sway works with private equity–backed and growth organisations navigating significant change.
During M&A, integration and transformation, performance pressure rises and alignment can drift, slowing execution pace.
We give leadership teams clear visibility into organisational capacity and emerging risk, and partner with them to translate insight into practical shifts in behaviour, decision-making and ways of working.
We combine organisational psychology and senior operating experience to help deliver change that holds under pressure and creates long-term value.
Built by C-suite operators, our work reflects commercial reality & pragmatic execution
DISCOVER
We start by understanding your operating reality, investing time up front to ensure we focus where it matters most
DESIGN
Built on award-winning LSE research, our approach combines forward-looking diagnosis with real-time signals tailored to your context
DELIVER
We work in partnership with your team to embed execution-critical behaviours into leadership and day-to-day operations
DISCOVER
We start by understanding your operating reality, investing time up front to ensure we focus where it matters most
DESIGN
Built on award-winning LSE research, our approach combines forward-looking diagnosis with real-time signals tailored to your context
DELIVER
We work in partnership with your team to embed execution-critical behaviours into leadership and day-to-day operations
Our Approach
Sway R3 Index
Intelligent foresight on execution capacity & risk
A validated organisational psychometric that turns change capacity and emerging risk into clear actions to accelerate execution.
Sway Voicebox™
Live signals on operational & cultural growth blockers
Real-time workforce intelligence that turns employee voice into actionable insight, helping leaders deliver change faster.
Grounded Edge
C-suite advisory & specialist resilience training
Hands-on execution support translating insight into leadership capability, operating capacity and performance improvement.
Our Clients
Recent Projects
Client
The Atlas Project
Year
2005
Client
The Atlas Project
Year
2004 onwards
Sway’s founders met at LSE as mature students after leading at C-suite level across sectors and witnessing how growth and transformation can impact execution and value. We built our expertise in organisational psychology to address transformation risk at its root, producing award-winning research along the way, which we combine with our operational experience to advise on high-stakes change.
Our Story
Our Team
Marina Mayer
As a former CPO & Organisational Development consultant, Marina specialises in talent strategy, executive coaching and scaling high performance organisations. She is a former athlete with a Master’s degree in Theology and an MSc in Organisational & Social Psychology from the London School of Economics.
Co-Founder & Chief Science Officer
Mike Cerillo
Mike has over 20 years experience as a Go-to-Market and Commercial leader in large corporates and successful startups, and brings lived experience of scaling and M&A challenges into Sway’s work. He holds an MSc in Organisational & Social Psychology from the London School of Economics.
Co-Founder & Chief Commercial Officer
Co-Founder & Chief Strategy Officer
Olivia Griffiths
Drawing on extensive C-suite experience in private markets and financial services, Olivia works with boards and executive teams to reduce execution risk during change and transformation. She holds an MSc in Organisational & Social Psychology from the London School of Economics and is a CIPD Chartered Fellow.
Marcus Hyett
Marcus brings decades of expertise from product leader roles at Meta and Posthog to Sway’s technology solution, Voicebox. He also advises on adoption, information security and AI innovation to help Sway deliver thought leadership through cost-effective mechanisms
Fractional CTOElisa Garcia
Research AnalystElisa is a Behavioural Science consultant with a background overseeing the management and implementation of end-to-end DEI and leadership programmes for multinational corporations. She holds an MSc in Organisational & Social Psychology from the London School of Economics
Brittany Hanson
Brittany Hanson is a storyteller and strategist who helps organizations speak to the world and their own people. She’s built her career at the intersection of marketing and internal communications, shaping messaging for global brands, growing businesses, and scrappy teams.
Senior Communications Consultant
Marina Mayer
As a former CPO & Organisational Development consultant, Marina specialises in talent strategy, executive coaching and scaling high performance organisations. She is a former athlete with a Master’s degree in Theology and an MSc in Organisational & Social Psychology from the London School of Economics.
Co-Founder & Chief Science Officer